Boost Your Visibility with Smart Social Strategies
Hashtags Are Helpful—but Not the Whole Story! Using the right hashtags can support your reach, but relying on them alone is no longer enough. Today’s algorithms focus heavily on relevant content, engaging captions, and keyword-rich storytelling. That’s why pairing your visuals with strong captions and strategically placed keywords is essential to drive real visibility and interaction.
Current Best Practices for Social Reach:
Prioritize Keywords in Captions: Use natural language that includes words your ideal audience is already searching for (e.g., hair restoration, glowing skin, advanced beauty treatments).
Be Selective with Hashtags: Use no more than 5–8 highly relevant hashtags per post. Overloading hashtags can reduce reach.
Focus on Engagement Triggers: Encourage comments, saves, and shares directly in your caption. (Example: “Which treatment would you try first? Tell us below!”)
Optimize Your Alt Text for Accessibility & Visibility: Alt text now serves a dual purpose—making content accessible and occasionally supporting platform SEO.
Leverage Trending Formats: Carousels, Reels, and Quick Tips/Before & After Videos get prioritized across most platforms.
